CEO

Job Description

Chief Executive Officer (CEO)

Marine & Leisure Retail Group (Confidential Search)
Spanish Employment Contract
Base Salary: €70,000
OTE: circa €80 - €100,000 with no limit on commissions which are set at 7% of shared group comms
Start Date: Flexible
Location: Spain (candidates must already be based in Spain, ideally Balearic Islands or willing to relocate but have EU Residency or citizenship)

Overview

A well-established and profitable marine leisure business is seeking an experienced and commercially driven Chief Executive Officer to lead all strategic and operational aspects of the organisation.

The company operates a multi-revenue model including new and pre-owned vessel sales, technical service and maintenance operations, warranty administration, and additional marine-related services.

The CEO will be responsible for overall business performance, growth, and operational excellence while ensuring high customer satisfaction and strong financial results.

This is a hands-on leadership position suited to a senior manager or director-level professional who combines strategic leadership with operational execution.

Key Responsibilities

Strategic Leadership & Operations

• Define and execute company strategy, annual objectives, and growth plans
• Oversee day-to-day operations across all departments
• Improve organisational efficiency and internal processes
• Make executive decisions regarding expansion, partnerships, and resource allocation
• Act as the primary representative of the business with customers, suppliers, and regulatory bodies

Sales & Commercial Management

• Lead the sales function and set performance targets and KPIs
• Implement strategies to grow market share across new and pre-owned product lines
• Manage relationships with manufacturers and distributors
• Oversee inventory and presentation of stock
• Monitor market conditions and competitor activity and adjust pricing strategies accordingly

Financial & P&L Management

• Full responsibility for company financial performance and profitability
• Oversee budgeting, forecasting, and financial planning
• Ensure accurate reporting and compliance with regulations
• Monitor cash flow and margin performance
• Manage commercial agreements, contracts, and pricing structures
• Report performance to ownership/board

Marketing & Business Development

• Develop and implement marketing strategy across digital and traditional channels
• Strengthen brand presence within the Spanish and Mediterranean leisure markets
• Manage marketing budget and campaigns
• Identify new revenue streams and commercial opportunities
• Lead PR activity and stakeholder engagement

Technical & After-Sales Operations

• Oversee service and maintenance operations
• Ensure quality workmanship and strong customer satisfaction
• Supervise warranty and after-sales support processes

Leadership & People Management

• Recruit, develop, and retain staff across all departments
• Build a performance-driven company culture
• Implement training and employee development initiatives
• Maintain compliance with administrative and legal requirements
• Build and maintain key industry relationships

Required Experience

• Bachelor's degree in Business, Management, Marine, Retail or related discipline
• 10+ years' experience within marine, leisure retail, dealership, automotive, or similar asset-based sales businesses
• Proven P&L responsibility
• Strong operational leadership experience
• Demonstrated ability to lead and motivate teams
• Commercial sales and marketing experience
• Strong communication and stakeholder management skills
• Understanding of the Spanish and/or Mediterranean leisure market

Preferred Experience

• MBA or postgraduate business qualification
• Previous dealership or service-based operational management
• English and Spanish fluency (additional European languages advantageous)
• Warranty or compliance management experience
• Knowledge of marine regulations or technical products
• Established network within the boating, yachting, or luxury leisure sector

Core Competencies

• Strategic thinking
• Commercial acumen & Professional accountability
• Revenue growth and sales leadership
• Financial management
• Team leadership and development
• Customer relationship management
• Marketing and brand building
• Operational problem-solving
• Decision-making ability & Adaptability and innovation